Lynda.com - Marketing Foundations: Social Media
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MP4 | Video: AVC 1280x720 | Audio: AAC 48KHz 2ch | Duration: 1 hour and 56 minutes | 783 MB
Genre: eLearning | Language: English
Social media dramatically altered marketing by allowing businesses to engage with their customers, rather than just talk to them.
* Why invest in social media?
* Developing a documented strategy
* Defining your audience
* Finding the right channels
* Understanding the nuances of different social networks
* Developing a content series
* Publishing best practices
* Competitive intelligence
* Understanding paid advertising
* Driving results with paid ads
* Pairing metrics to goals
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