Udemy - Introduction To Marketing: Basics And Fundamentals

This is an introduction course to marketing after which you should be able to begin intelligently promoting your business. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.

How The Course Is Structured

The course is all video. The lecture cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many subfields in marketing.

Marketing is quite complex these days. So the course goes over the many subfields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.

It will take you about an hour to complete the course.

What are the requirements?

Interest in marketing
Need to promote your business
What am I going to get from this course?

Over 43 lectures and 3.5 hours of content!
Understand the basics of marketing
Plan marketing campaigns with more structure
Avoid common mistakes and pitfalls
Sell more products and make more money via your marketing efforts
Create a marketing plan
Create basics of a solid marketing strategy
Better predict whether a marketing strategy will work or not
Avoid pitfalls and common errors
Get a solid marketing foundation on which you can build, and eventually grow your business
What is the target audience?

Entrepreneurs
First time marketers
First time business owners