Sales start with the Customer: Building business processes around the customer's needs

A funny story of two first-time founders navigating the startup world.

This business book, in story form, will challenge the way you think about business processes and the factors affecting them. It will take you on a journey to build business processes for the benefit of your customers and not the builders.

Whether you work in a startup, medium-sized company, or multinational company, as long as you work with business processes, this book is for you.